Promotional advertising items are ubiquitous. Most businesses use them because they work. Does your business reap the benefits of Promotional advertising items? If not, here are 10 signs that show why you need to use this effective form of advertising.Anodized Carabiner, 65073
Almost nobody comes in your door.
None of your customers refer new customers to you.
The days that businesses around you are busy, yours is not.
People say that you are not spreading good will.
The chamber of commerce never heard of you.
There are no calendars in town that show your company logo and phone number.
No refrigerator in town has your logo on a magnet.
Nobody in town has a pen with your phone number on it.Storm Pen 55327
Notepads and sticky notes are all over town, but none of them has your company logo.
People wonder if you are still open for business.
If these points sound familiar to you, it’s time for you to turn things around. Make your business noticeable, and spread your good will. Pump up your business to a level that it deserves. Promotional advertising items can be a worthwhile investment in your income.
I just came back from a promotional product show in Cleveland, and was surprised to see that Maglite® has come up with 5 new Promotional maglights (Maglites) for businesses. I didn’t know Maglite® Promo had any more tricks up their sleeves. (Maglites® is the correct spelling, but some of my best customers find my website by misspelling the word).
Tony Sabo is our local Maglite® representative. In this picture Tony is showing me the new ML25LT and the new ML50LX. All the new models use 2 or 3 C batteries. That should give you an idea of the size of these gems.
The 5 new torches are available for laser engraving your corporate logo on the barrel or on the head. Companies buy hundreds of promotional Maglites®…..and pass them out to their best clients. They also make great safety awards in manufacturing plants. Here is a glimpse of some of the 5 new engraved flashlights. All of them can be seen (and ordered) here…New Maglite® Flashlights.
A Maglite (or 100 Maglites) with your corporate logo comes with these benefits:
They advertise your company for many years in the future. Maglites don’t wear out. In general, we offer a limited lifetime warranty in the Western Hemisphere. The warranty is different in other parts of the world, and on different models.
They make your customers and employees appreciate your generosity.
A Maglite engraved with your logo is a useful gift that won’t leave you in the dark.
In the picture below, Tony Sabo, is showing me 2 new models that Maglite is introducing in 2016. Details will be in the next blog article. Tony, the owner of Brickyard Sales & Marketing, is the regional rep for Maglite and other promotional product lines.
Are you looking for engraved gifts that are suitable for both men and women? Promotional flashlights solve the problem, and give you other benefits, as well. Here are the things that excite us:
Maglite flashlights, and other flashlights help you find your car keys and wallet when you drop them in the dark.
Your company logo is visible to the person, and to his friends.
The life of promotional flashlights is many years. This is good for you, and good for your customer.
They provide safety to you and your loved ones when walking at night.
If your logo is laser engraved, your imprint will last forever. How long does your newspaper ad last?
For the last 36 years, since 1979, Maglite Flashlights have been designed and manufactured in the USA by Anthony Maglica in Ontario, California. What will he come up with for the next 36 years? To get into the creative mind of Anthony, lets see what he has done in the past, and see what he has changed.
What Has Stayed the Same with Mag-Lites. The frame of each flashlight has always bee anodized 6061 aluminum, and designed and manufactured in the USA. The colors for most of the models have been limited to black, silver, blue, and red.
What Has Changed with Mag-Lites. A few of the popular models are available in other colors, like green, orange, purple. The original ones used xenon or krypton incandescent bulbs. The new ones use LED bulbs. Accessories have been added, such as mounting brackets, holsters, rechargeable models, and LED conversion kits. The original ones just had an on/off switch. Now there are various modes in some models. Strobe, SOS, momentary, low power, and eco power. A set of 3 modes can be selected for General Use, Outdoor Use, Law Enforcement, and Tactical. Engraved flashlights. The factory has also added the ability to have your maglite engraved with your logo, available through a world-wide system of promotional product distributors.
Could the next Maglite improvement be:
Brighter bulbs
More types of flashing signals
Longer lasting batteries
Lighter weight, overall
Custom printing over the entire surface–a wrap imprint like the US flag version
Introducing a new model imported from China, to bring the cost down
Draw your customers closer to you, and to spend more money.
Convey gratitude to your best employees.
Attract more clients at a trade show.
Help develop your “brand”.
When you get your logo imprinted on promotional flashlights, you are putting your company in high gear. Your customer recipients will admire your generosity, and be drawn closer to you. The result is sometimes increased spending on your product or service.
Your employees also respond to your generosity, and may become more productive, improve their attendance, and stay with you longer.
Trade shows always attract interested prospects. Why not be the table that everyone comes to? Use promotional flashlights to attract more business.
Brand development is an important part of marketing your business. You want your brand to become a household word. You want to be recognized. Promotional torches with your logo can help get you there.
Do you need to keep records every hour, about an ongoing process?
Do you make frequent notations about a project that involves numbers or measurements?
Do you want your measurements or notations to become permanent?
If you answered YES to any of those questions, then Pipe Tally Books are for you! They provide a neat way to make tabular notes of measurements and digital activity, such as drilling an oil well, or surveying.
Tally Books can be customized with your logo or photograph, and be used to promote your company to your customers.
Custom pipe tally books are used by people in the oil drilling and gas industries and energy companies. They use them to record data such as pipe size, length, time of day or night that a new pipe was connected. But many other people find them very useful. These are used by trucking companies, news media, survey crews, power companies, contractors, geologists, biologists, botanists, zoologists, maintenance people, mud loggers, railroad workers, and environmentalists.
Here are 6 tips, to help you get the most out of your “pocket buddy”.
Get a tally book with a pen loop attached to it. This keeps your pen where you need it the most.
Get one with a hard cover, or a flexible cover. You can determine what is the best for you.
Determine if you want a sewn-in pad or a wire-o pad. A sewn-in pad is a permanent arrangement. A wire-o pad allows the pages to easily be torn out, but the book lies flat when you are using it.
If you work in a wet environment, get a “stone pad” instead of a “paper pad”. The new Stone Pads will not get soggy when wet. They won’t tear, either. Also use a writing instrument that works well when wet.
Does size matter? Choose between a standard 8″ size, or the 6″ junior.
Did you ever wonder how they got the name Mag-Lite®? Was it from the word “magnet”,
“magnificent”, “magnesium”, “magnanimous”? No. Nothing as detailed as that. When it
was invented in 1979, it was named after the owner of the company, Anthony Maglica. He and his company have been on Facebook recently. The topic is his commitment on keeping USA’s flashlight manufacturing jobs in the USA. Yes, that keeps the famous flashlight’s price high, but people are willing to pay for quality. Maglites® are as American as apple pie. People are proud to own one of these magnificent “torches”, especially the new LED models, no matter what the price.
POOR FAMILY: Mr. Maglica was born in NYC during the Great Depression, but was raised in Croatia by his mother. When he was old enough to escape from the Communist control of Croatia, he came back to America and started manufacturing precision parts for aerospace and the military. He used a lathe that he bought, and was making payments on. In 1974, he incorporated as Mag Instrument, Inc. in California, and went on to invent the Maglite® flashlight in 1979. Through his hard work and perseverance, he has brought much success to a unique flashlight, his workers, and to his country.
ONWARD AND UPWARD: The Mini Maglite® AA flashlight was introduced in 1984 and became a welcome personal size flashlight. A smaller AAA-Cell version of the Mini Maglite® flashlight, handy for medical applications, was introduced in 1987; and the Solitaire® single AAA-Cell flashlight, designed for key chains and purses, entered the product line in 1988. In 2006, the Maglite® LED flashlight was introduced. In 2011, they started the Mini Maglite Pro & Pro+ sales.
AWARDS: Besides being awarded millions of dollars in patent infringement cases, Mag Instrument, Inc. has been awarded many recognition awards. In 1987, Money Magazine named the Mini Maglite® flashlight one of the 99 Things That Americans Make Best. In 2004, Mens Journal named The Maglite® flashlight in the “List of All Time Best Tools, Toys, and Gear”. In 2005, Mobile PC Magazine named the Maglite® flashlight as one of the 100 greatest gadgets of all time. In 2010, Maglite XL100 made the “Holiday Hot List” (Dec 2010) – Sunset Magazine. In 2011, Mini Mag-Lite LED made the “Best Car-winterizing tools” list (01/11/11) – Woman’s Day Magazine.
LASER SCIENCE: The laser was invented in the early 1950’s. Then computerized laser engraving machines evolved in the 70’s and 80’s. The first items to be decorated with laser engraving were wooden plaques. These refined machines are used today to put your logo on engraved Maglites. Laser has enhanced the popularity of promotional Maglights. Today, it is easy to use your vector art file, and quickly engrave your logo on 50 anodized aluminum Maglites. Your imprint shows as the color of the aluminum showing through the places where the anodized color was removed by the laser. Engraved flashlights with your logo are here to stay, because they combine a useful object with a little bit of well-placed advertising.
THE FUTURE: The next step is already here…The ability to put your full-color logo on the curved metal barrel of the Maglite®. This process was started about 2011. The imprint is virtually un-scratchable. The imprint is permanently adhered to the barrel. The color logo on a Maglite® is available in a very limited market.
With all the technological advances in the last 10 years, custom color printing is now available. You can submit your own hi res pictures, and printing companies can print professional wall calendars to impress your friends and customers.
However, there are 3 things for you to consider when shopping for a calendar printer.
Minimum Quantity of Your Order. Some printers have a published minimum order of 250. BargainPrinting.com and PublishingForLess1.com both have this minimum, which may be unrealistic for your project. Advantage-advertising.com has a low minimum of only 50 for Custom Calendar Printing.
Price Per Calendar. Shutterfly’s price is $23.99, Staples is $12, and Snapfish is $19.99. Popular Vistaprint, known for free business cards, is a high $18 per custom calendar. Advantage Advertising LLC is only $6.00 to $7.50, depending on quantity.
Quality of Imprint. Quality of imprint is something that is not mentioned by the printers, because it mostly depends on the resolution of the pictures you submit. For a high quality output, you need to send your picture in 300 dpi at the final printed size. Anything less than 300 will look fuzzy. Whoever takes the picture needs to make that setting before the picture is snapped. Once the picture is taken, the resolution cannot be increased. The type of paper the calendar is printed on makes a difference in the color intensity and quality. A gloss paper does the best job at this.