Do you remember those Engraved flashlights that were left over from Christmas? Today is the perfect day to help you to “get to know your customers”. Today, give one to every customer that comes into your store, and start a conversation with them. It will pay off. (But you already know that.)
This Friday is Good Friday, and Sunday will be Easter Sunday. In addition to all
your traditional ways of observing this solemn weekend, consider this thought. Use engraved flashlights to brighten up Easter. They can signify the happiness and wonder of this amazing holiday.
The popularity of Maglites is immense worldwide. The reputation of Maglites has
developed because of their consistent high quality, and continual introduction of new ideas. So if you own a business and want to give away a Maglite engraved with your logo, here are some basic steps.
Decide which one you want. That depends on size and price.
Pick an online distributor that can answer all your questions.
Pick a color
Choose a gift set, which includes a pocket knife or Leatherman tool, or choose just a Maglite in a plastic case.
Submit your corporate logo in vector format. (eps, ai files, and sometimes pdf files are in vector format.) You won’t be able to open those first two files, but the engraver can. The laser engraving machine needs vector art.
Ask for an email proof, which is usually free, before your order is put into production.
Enjoy passing out your Maglites (Maglights) to your favorite customers, and to all your employees.
What customer would turn down an American-made Maglite engraved with the logo of their favorite restaurant? The business owner knows that their logo will last forever on a Maglite. He knows that a $500 ad in a newspaper lasts only one day. How many years of advertising will $500 worth of Maglites deliver? Today’s savvy business owners know the power of promotional products. They know the power of an American-made brand name–a name known around the world.
Most metal and smooth wood and synthetic material can be laser engraved. And some smooth wood and synthetic material can then be color-filled with a paint-like product. But when it comes to putting a color-fill on metal, you’re dreaming in the last century. It was possible to laser engrave and color fill metal at that time, but everyone quit doing it because of the EPA (Environmental Protection Agency). Zippo was a leading company that used that process of color imprinting. It was a good way of imprinting, because the color couldn’t scratch off. It was in the debossed part of the design.
So, back to 2019, you can’t get a metal object like a Maglite engraved and color-filled. But that’s not a big problem, since most Maglites are made of anodized aluminum. The color of the aluminum shows through the laser engraving once the laser removes the surface layer of color. The Maglite then shows your logo as being whitish. Even if you order a gray colored Maglite, the engraving isn’t very noticeable, but the look is fashionable.
Another way of getting MagLites® with your Full Color Imprint is “full-color surface printing”. This technique was just developed in the last 10 years. Every printing company has its own name for this process. “Color Rich”, “Spectra Color”, and “ColorVast” are some of the trade names.
If you are a business owner, here are powerful ways to present a Maglite engraved with your logo. Don’t ever give a quality gift in a casual manner.
Present the Maglites® at the annual business banquet.
Give them as safety awards at your yearly safety meeting.
Give them one at a time, as each recipient walks up to the podium beside you.
Take a group picture of all the employee recipients, and include it in the press release you give to the newspapers.
When visiting your best customers, present the Maglite® to them as soon as you greet them. That is the sole purpose of your visit. Even so, they might use the opportunity to buy your product or services.
Following this advice will make your investment give you many rewards.
If you plan to buy engraved flashlights with your company logo, here are some caveats, so your project will be a success. Ask these questions before you commit to the purchase:
Can you meet my deadline?
Will the imprint wear off or scratch off?
Can you imprint my color logo?
Can you email me a proof before you go into production?
What kind of warranty do you have?
What if the flashlights are defective? What will you do?
What kind of art file do you need?
Can you give me terms of net 30?
The best flashlight imprinters will give you good answers to all of these questions. If a printer is sub-standard, you will know right away when you ask these 8 questions.