10 Best Reasons To Give 2020 Promotional Calendars

Since the Julian calendar was introduced in 46 BC, everyone has depended on it. In the 1800’s promotional calendars were introduced. In 1894, up to 3 million promotional advertising calendars were produced in the United States alone.

Here are 10 reasons you and your company should give 2020 promotional calendars to your customers:

98% of all people look at a calendar every day.
74% of recipients remember the name of the advertiser on their promo calendar.
82% of all recipients enjoy receiving a calendar as a free gift.
Calendars can be customized with your own pictures and coupon page.
More than 3 calendars are printed every second in the USA.
70% of recipients plan to do business with the company that gave them a calendar.
Calendar advertising outperforms other advertising media on these measurements: Target marketing, Clarity of message, Value, Permanence, Competition for attention. These comparisons were made against Newspapers, Magazines, Radio, Television, Direct Mail. This study was done by Dr. Kenneth Lawyer, retired Marketing Department Chair of Case Western Reserve University.
The average household has 3.12 printed calendars.
Calendars advertising is appreciated more than any other kind of advertising.
The cost per impression is about 4 hundredths of a penny. This is calculated on an average calendar price of $1.50, with 10 impressions per day, for a whole year. (3650 impressions).

Most data courtesy of PPAI (Promotional Products Association International, A Study of Calendar Usage in U.S. Households (2011).

When is the Best Time To Give Quality Business Gifts With Your Logo?

Time For Giving Quality Business Gifts

Your customers and employees will always appreciate Quality Business Gifts from you. But, if you want a good reason to advertise your company now, here is a list compiled by one of my suppliers for 2019:

JANUARY:

Thank Your Customer Week (6-12)

National Activity Professionals Week (20-26)

Martin Luther King, Jr. Day (21)

FEBRUARY:

Black History Month

Career & Technical Education Month

American Heart Month

Random Act of Kindness Week (17-23)

National Wear Red Day (1)

Valentine’s Day (in USA and India) (14)

Presidents Day (18)

Family Day CDN (18)

MARCH:

National Nutrition Month

National Reading Month

National Social Work Month

Patient Safety Awareness Week (10-16)

Employee Appreciation Day (1)

Certified Nurses Day (19)

National Doctors’ Day (30)

6 Good Reasons to Give Promotional Products With Your Logo

85% of the recipients remember who gave them the advertising item.
77% of the recipients say that they kept the promotional product because it is useful.
Many promotional products, like knives and tools, will last forever.
These are the only form of advertising that is “appreciated”.
Your competitors are doing it. So should you.
Many people see your logo on a quality business gift; not just the recipient. This leads to “word-of-mouth” advertising……the best kind.

The percentages shown above were compiled by Amsterdam Printing.

Kent Getsee, Preferred Lines Marketing and Dave Navoyosky

Give A Diameter Tape Measure For Christmas

A diameter tape measure can save you a lot of time and frustration when you want to find the OD (outside diameter) of a pipe, post, or tree. This special tape has the inch scale (or metric scale) stretched out by a factor of pi (3.14159). So, if you wrap it around the pipeline, you will not see the “circumference”. You will see its diameter. You don’t need to divide your answer by 3.14159.

How Tally Books Are Constructed

Tally Books are used by workers and inspectors in the oil and gas industries. These books are made rugged for outdoor use. Here is how they are constructed:

For stiffness, we start with chipboard. This is the solid gray “cardboard” material that cereal boxes are made out of.
The 2 pieces of chipboard (front and back of the tally book) are covered with a colored vinyl for protection from the elements. Vinyl comes in a variety of colors. The inside layer is usually the same color as the outside layer.
To hold the paper pad (or stone pad), we add a front and back clear pocket. So the first and last page of the pad are slid into those two pockets. For durability, the first and last page are made of heavier paper. This pad is held in place just like the check register in your vinyl checkbook.
Not in this order, the imprinting is done on the outside cover and the inside pockets.
Printing is done in 3 different ways: Screen printing, Hotstamping, Full-color imprinting.
Sometimes we add a clear vinyl pen loop on the side. We can also add an insert. It has 3 clear vinyl pockets so that you can add papers and cards of your choosing.

Tally Books are made and printed in the USA.

How Is A Maglite Engraved?

Christmas is a popular time of year to give a Maglite engraved with your company logo.

The Maglite® is professionally laser engraved like most other gift items:

Laser Engraving A Maglite®

The torch is cleaned, or inspected for the absence of surface contamination.
It is placed in a jig, so that the imprint area is in the right place when it is place in the laser machine.
The flashlight/jig combination is place in the cradle of the laser machine
The door is closed.
According to previous tests, the operator sets the appropriate laser power, speed, PPI (resolution, or dots per inch), depth, and number of passes.
The type of imprint also determines the setting. A photograph requires different settings than line art.
Without getting into further detail, it is best to leave laser engraving to the professionals.

Secrets of Giving Engraved Flashlights for Christmas

Engraved Flashlights for Christmas

Make your Christmas gift-giving more magical when giving engraved flashlights…..

Wrap the batteries separately. The more presents, the better.
There’s no need to get separate gifts for men and women employees. Both will love to receive a gift as useful as a flashlight.
Give the best torch…give a genuine Maglite®.
Present the wrapped flashlights at your company Christmas party.
Have someone dressed as Santa Claus do the presentations.
After they are distributed, have your employees open them. Turn off the room lights, and turn on all the flashlights. Sing “Silent Night”.
Your corporate logo laser engraved on the flashlights will last forever. And so will the memories you just made for your loyal employees.

Why Give Maglite Flashlights for Christmas

Give Maglite® Gifts for Christmas

They are gender neutral. Maglite Flashlights are accepted by males and females.
Maglites® are useful in emergencies and every day.
They last forever, and so will your logo laser engraved on them.
They are the gold standard of flashlights.
Maglites® are rugged. The knurled aluminum barrel can take a beating and still operate normally.
They are gifts that make a hero out of the gift giver.

5 Reasons to Give an Architect Scale Ruler at Christmas

Architect Gifts for Christmas

Your customers need an architect scale ruler to look at their house plans that you designed.
Your customers are contractors who use an architect scale daily.
Your customers are builders or real estate brokers who need an architect ruler several times a week.
Your customers are designers or architects.
Your employees need these tapes in their jobs.

Be a hero, and supply your customers with a useful gift that has your company logo.

Business Gift Blog: Quality Business Gifts With Your Logo | Promotional Corporate Gifts @ Advantage-Advertising LLC