October is “Self-Promotion Month”, according to NationalDayCalendar.com. This “Month” was started by Debbie Allen, an international self-employed business speaker. By the nature of her business, she must promote herself in order to make a living. Based on her philosophy, we offer these tips on promoting yourself, if you are an entrepreneur.
- Keep your eyes open to new ideas. Other people can give you tips on how to promote your business better.
- Ask your customers to refer you to their friends. Don’t be shy about this.
- Make new contacts. Join the chamber of commerce and go to all their business parties.
- Be an opportunist. If you sense a deal, jump on it. If you sell only donuts, and some of your customers ask about peanuts, get into the peanut business, also.
You already have a captive audience. If you give them what they want, you will increase the size of your business.
- Improve yourself in your personal life, and that success will carry over into your business life. Examples are joining the church choir, developing a hobby, volunteering with civic groups.
- Pass out engraved flashlights with your company logo. They will last a lifetime, and so will the name of your company.