Do you have plans on this relaxing Sunday? Maybe you’re going to brunch with friends, running errands, doing laundry? Since today is National Bird Day, maybe you could also squeeze in some bird watching. We are surrounded by approximately 10,000 species of wild birds in the world, so it’s quite amazing that most of us walk right by them without giving much notice.
Today is a day meant to recognize and reward all of the nation’s hard-working salespeople. Yes, we mean YOU- the local boutique salesperson, and YOU- the salesperson who travels across the country to promote their product line. Today, on National Salesperson Day, our country thanks the people that make up the nation’s sales force. You all contribute to the growth of our country. But are you still handing out old-fashioned business cards? Today it is better to leave behind a promotional product that won’t end up in the trash can 5 minutes after you leave the customer.
The best “leave-behind” is a small stick-on calendar that lasts 365 days and is viewed every single day by the customer and his friends.
Since 1941, Americans have been celebrating this week in November not just because Thursday is Thanksgiving, but because this week in National Bible Week. This is a week where Christians nationwide celebrate the scripture.
Even if you follow a different faith, you can still respectfully listen to others this week as they celebrate the best-selling book of all time.
How can you or your company celebrate this week?
• Share your favorite verse with your coworkers or family
• Hand out inspirational Bible calendars to customers
• Attend a church service for a denomination different than yours
• Attend a Bible discussion
It comes as no surprise that the most successful companies are those with the best customer service. How can you improve the efficiency, quality, and reliability of yours this week? After all, it is National Customer Service Week.
First, you need to define how you can transform your customer service from just “meh” to “ah-may-zing!”.
Always answer the phone
Listen to your employees; happy employees will lead to better service
Take constructive criticism- complaints can become opportunities
Hire & train employees properly
The next question, once you’ve attracted your customers, is how can you keep them coming back? What incentives or gifts with your logo can you give them?
Create a Customer Loyalty Reward Program- give different gifts with your logo when a customer reaches a new level
This year during National Customer Service Week, give a useful, enjoyable, and thoughtful gift with your logo to your customers. It will brighten up their day and keep them coming back.
Since the Julian calendar was introduced in 46 BC, everyone has depended on it. In the 1800’s promotional calendars were introduced. In 1894, up to 3 million promotional advertising calendars were produced in the United States alone.
Here are 10 reasons you and your company should give 2020 promotional calendars to your customers:
98% of all people look at a calendar every day.
74% of recipients remember the name of the advertiser on their promo calendar.
82% of all recipients enjoy receiving a calendar as a free gift.
Calendars can be customized with your own pictures and coupon page.
More than 3 calendars are printed every second in the USA.
70% of recipients plan to do business with the company that gave them a calendar.
Calendar advertising outperforms other advertising media on these measurements: Target marketing, Clarity of message, Value, Permanence, Competition for attention. These comparisons were made against Newspapers, Magazines, Radio, Television, Direct Mail. This study was done by Dr. Kenneth Lawyer, retired Marketing Department Chair of Case Western Reserve University.
The average household has 3.12 printed calendars.
Calendars advertising is appreciated more than any other kind of advertising.
The cost per impression is about 4 hundredths of a penny. This is calculated on an average calendar price of $1.50, with 10 impressions per day, for a whole year. (3650 impressions).
Most data courtesy of PPAI (Promotional Products Association International, A Study of Calendar Usage in U.S. Households (2011).
Nowadays printing technology has progressed so far that you can have your own business wall calendars with your own pictures. Do you have a product line that you want to display all year on your customer’s wall? Do you have a fleet of tow trucks, boats, taxis, or a group of buildings? You can now use today’s digital cameras or smart phones to capture the images for a wall calendar. Here are 5 tips to help you and a printing company make the best calendar you have ever seen. Custom Calendar Printing is finally here.
Custom Calendar Printing of Employees
Furnish hi resolution images. Your beautiful full color pictures will look professional on your wall calendar if they are at least 300 dpi. So for a picture that is 10 inches by 10 inches, you need 3,000 pixels by 3,000 pixels. When you multiply that out, you get 9 million, or 9 megapixels.
Pick the best background for your picture. If you have a fleet of trucks, and want a different truck on each page of your calendar, be wary of the background. Do you want a background with a telephone pole and electric lines, a stop sign, a dog scratching his fleas?
Lighting. The best lighting will give make the colors stand out. Too bright light will make deep shadows. Too dark lighting will look too dark.
Washing and grooming. If you don’t have time to groom and wash, you will be sorry every time you look at your calendar picture.
Balance. A great picture will have the subject in the center, or moving to the center.
We love to see our very own pictures on a wall calendar. We just take our own pics with our own digital camera. There’s no need to hire a professional photographer. This is great if you have….
Let your imagination go wild when you design a custom calendar printing project. Your team or customers will enjoy the personalized surprise you made for them.
Custom calendar printing is putting your own pictures on a 12 month calendar. New technology has made this possible at a very low cost. No longer are 4 color plates needed. Modern color printers eliminated them for small quantity print jobs.
Want to advertise your business on a wall calendar? Here are 6 secrets I’ll bet you didn’t know:
85% of promotional calendar orders repeat.
70% of calendar recipients intend to do business with the company that gave them the calendar.
74% of calendar recipients remember the name of the advertiser on their wall calendar.
Each household has an average of 3.12 calendars.
82% of all recipients love getting a calendar as a gift.
98% of all people look at a calendar every day of the year.
These statistics were provided by Promotional Products Association International: “A Study of Calendar Usage in US Households” (2011).
Promotional advertising items have been used for about a century. Company owners use them to cordially spread their advertising message to their customers and to the general public. Promotional advertising items are the pens, calendars, flashlights and coffee mugs that are around us all the time. They are the only form of advertising that is truly “appreciated”. When most other forms of advertising may be considered intrusive and annoying, promo products are welcomed by all recipients. Promotional pens and calendars could be called “trojan ponies” by advertising companies. Little by little, they carry your advertising message and logo to the people who may become your customers.
Why does your boss want you to order them? Let’s face it, he’s busy running the company. He trusts that you can pick the details, the imprint color, and the size of the product. You can rely on the help from promotional product distributors to accomplish this fun job. When the order is done, your boss and sales force can pass them out at the next trade show. And they have you to thank for making the ordering process a success.
Some of the most popular items are MagLites®, BIC pens, Lufkin tapes, wall calendars, Thermos water bottles, Leatherman tools, and pocket knives.
Promotional advertising items are ubiquitous. Most businesses use them because they work. Does your business reap the benefits of Promotional advertising items? If not, here are 10 signs that show why you need to use this effective form of advertising.Anodized Carabiner, 65073
Almost nobody comes in your door.
None of your customers refer new customers to you.
The days that businesses around you are busy, yours is not.
People say that you are not spreading good will.
The chamber of commerce never heard of you.
There are no calendars in town that show your company logo and phone number.
No refrigerator in town has your logo on a magnet.
Nobody in town has a pen with your phone number on it.Storm Pen 55327
Notepads and sticky notes are all over town, but none of them has your company logo.
People wonder if you are still open for business.
If these points sound familiar to you, it’s time for you to turn things around. Make your business noticeable, and spread your good will. Pump up your business to a level that it deserves. Promotional advertising items can be a worthwhile investment in your income.
