Custom pipe tally books are used by people in the oil drilling and gas industries and energy companies. They use them to record data such as pipe size, length, time of day or night that a new pipe was connected. But many other people find them very useful. These are used by trucking companies, news media, survey crews, power companies, contractors, geologists, biologists, botanists, zoologists, maintenance people, mud loggers, railroad workers, and environmentalists.
Here are 6 tips, to help you get the most out of your “pocket buddy”.
Get a tally book with a pen loop attached to it. This keeps your pen where you need it the most.
Get one with a hard cover, or a flexible cover. You can determine what is the best for you.
Determine if you want a sewn-in pad or a wire-o pad. A sewn-in pad is a permanent arrangement. A wire-o pad allows the pages to easily be torn out, but the book lies flat when you are using it.
If you work in a wet environment, get a “stone pad” instead of a “paper pad”. The new Stone Pads will not get soggy when wet. They won’t tear, either. Also use a writing instrument that works well when wet.
Does size matter? Choose between a standard 8″ size, or the 6″ junior.
Did you ever wonder how they got the name Mag-Lite®? Was it from the word “magnet”,
“magnificent”, “magnesium”, “magnanimous”? No. Nothing as detailed as that. When it
was invented in 1979, it was named after the owner of the company, Anthony Maglica. He and his company have been on Facebook recently. The topic is his commitment on keeping USA’s flashlight manufacturing jobs in the USA. Yes, that keeps the famous flashlight’s price high, but people are willing to pay for quality. Maglites® are as American as apple pie. People are proud to own one of these magnificent “torches”, especially the new LED models, no matter what the price.
POOR FAMILY: Mr. Maglica was born in NYC during the Great Depression, but was raised in Croatia by his mother. When he was old enough to escape from the Communist control of Croatia, he came back to America and started manufacturing precision parts for aerospace and the military. He used a lathe that he bought, and was making payments on. In 1974, he incorporated as Mag Instrument, Inc. in California, and went on to invent the Maglite® flashlight in 1979. Through his hard work and perseverance, he has brought much success to a unique flashlight, his workers, and to his country.
ONWARD AND UPWARD: The Mini Maglite® AA flashlight was introduced in 1984 and became a welcome personal size flashlight. A smaller AAA-Cell version of the Mini Maglite® flashlight, handy for medical applications, was introduced in 1987; and the Solitaire® single AAA-Cell flashlight, designed for key chains and purses, entered the product line in 1988. In 2006, the Maglite® LED flashlight was introduced. In 2011, they started the Mini Maglite Pro & Pro+ sales.
AWARDS: Besides being awarded millions of dollars in patent infringement cases, Mag Instrument, Inc. has been awarded many recognition awards. In 1987, Money Magazine named the Mini Maglite® flashlight one of the 99 Things That Americans Make Best. In 2004, Mens Journal named The Maglite® flashlight in the “List of All Time Best Tools, Toys, and Gear”. In 2005, Mobile PC Magazine named the Maglite® flashlight as one of the 100 greatest gadgets of all time. In 2010, Maglite XL100 made the “Holiday Hot List” (Dec 2010) – Sunset Magazine. In 2011, Mini Mag-Lite LED made the “Best Car-winterizing tools” list (01/11/11) – Woman’s Day Magazine.
LASER SCIENCE: The laser was invented in the early 1950’s. Then computerized laser engraving machines evolved in the 70’s and 80’s. The first items to be decorated with laser engraving were wooden plaques. These refined machines are used today to put your logo on engraved Maglites. Laser has enhanced the popularity of promotional Maglights. Today, it is easy to use your vector art file, and quickly engrave your logo on 50 anodized aluminum Maglites. Your imprint shows as the color of the aluminum showing through the places where the anodized color was removed by the laser. Engraved flashlights with your logo are here to stay, because they combine a useful object with a little bit of well-placed advertising.
THE FUTURE: The next step is already here…The ability to put your full-color logo on the curved metal barrel of the Maglite®. This process was started about 2011. The imprint is virtually un-scratchable. The imprint is permanently adhered to the barrel. The color logo on a Maglite® is available in a very limited market.
With all the technological advances in the last 10 years, custom color printing is now available. You can submit your own hi res pictures, and printing companies can print professional wall calendars to impress your friends and customers.
However, there are 3 things for you to consider when shopping for a calendar printer.
Minimum Quantity of Your Order. Some printers have a published minimum order of 250. BargainPrinting.com and PublishingForLess1.com both have this minimum, which may be unrealistic for your project. Advantage-advertising.com has a low minimum of only 50 for Custom Calendar Printing.
Price Per Calendar. Shutterfly’s price is $23.99, Staples is $12, and Snapfish is $19.99. Popular Vistaprint, known for free business cards, is a high $18 per custom calendar. Advantage Advertising LLC is only $6.00 to $7.50, depending on quantity.
Quality of Imprint. Quality of imprint is something that is not mentioned by the printers, because it mostly depends on the resolution of the pictures you submit. For a high quality output, you need to send your picture in 300 dpi at the final printed size. Anything less than 300 will look fuzzy. Whoever takes the picture needs to make that setting before the picture is snapped. Once the picture is taken, the resolution cannot be increased. The type of paper the calendar is printed on makes a difference in the color intensity and quality. A gloss paper does the best job at this.
Turn your employee frowns into smiles of appreciation. Everyone likes to be
thanked for a job well-done. And thanking them with a gift is a winning combination. One of the most popular corporate gifts is a personalized pocket knife or multi-tool. Knives and tools are:
Useful
Long-Lasting
A way of displaying your corporate logo
Need a reason for giving? In a corporate environment, here are the 2 best ways to establish an employee gift program:
Safety Award Program. You can distribute the gifts one at a time, after an employee has worked 5 years without an accident, for example. Or, you can celebrate when the whole workforce goes without an accident after so many months. Have a picnic or party, and distribute the personalized pocket knife to each employee personally.
Service Award Program. When certain milestones occur in a worker’s career, present them with the knife or tool award.
The main idea is appreciation award, and the main result is a big smile. Would you spend $20 on an employee to get that kind of effect?
about 100 years old. The invention of the dry cell and the miniature incandescent bulb around 1899 made it all possible. Shortly after that, advertising specialty companies began putting their customers’ logos on them, creating the first promotional flashlight. But what will the promotional flashlights be like 100 years from now?
First, let’s look at the major developments in flashlights from 1899 till now, 2014:
Imprinting a company logo, using engraving and screen printing in color, so that a company can use flashlights to promote itself to customers.
Shock resistant case. This helped to protect the bulb and the glass lens from breaking when the flashlight is dropped.
Push button in addition to on/off switch. This feature made it possible to conserve energy, and to send Morse Code.
Electronic circuitry. This made it possible to program different features, such as reduced brightness mode, SOS mode, strobe mode.
Miniaturization, making it possible to make keylights.
Focus-able lens, for convenience.
Imprinting a company logo, using laser engraving to make engraved flashlights and screen printing for printing in color. The company can use flashlights to promote itself to customers.
Designs on the barrel, like the USA flag, camouflage, and various corporate colors.
So, what do you think another 100 years will do to change promotional flashlights? Here are some wild guesses.
Design changes: Could a flashlight be developed that attaches to your hand or fingers, and directs light to where you point?
Energy changes: How about the elimination of batteries. Let’s have a flashlight that gets its unending energy from the magnetic field that is always present all around us. It is free, and it never wears out.
Imprint changes: Besides screen printing and laser engraving, and full color imprinting, how about holographic printing? Imagine your logo in a 3 dimentional holograph that hovers above the torch.
Bulb changes: There is a new LED which is brighter, and is already used in some flashlights. Expect even brighter “light producing elements” in the future.
Ergonomic changes: Instead of a switch, why not have a flashlight controlled by thought waves? If you want it to turn on, it will. If you want it brighter or dimmer, just think it. Don’t laugh. Brain waves are real, and they produce a small electric current that is measurable by electroencephalograms.
Far out? Let me know what you think. And give me some of your own predictions, too. Thanks.
Promotional mugs come in a wide variety of styles, material, and colors today. When I started in the advertising specialty business 22 years ago, the coffee mug selection was rather boring. Mugs were available in…
Ceramic
Porcelain
Glass
Then along came promotional mugs in heavy plastic, stainless steel, rubber non-skid bottoms, vacuum insulated, and fancy non-drip closeable lids. Some are available with a combination of material and colors to match your corporate logo. Some companies, like Starline, rate their insulating abilities so you can compare one vacuum bottle with others. The higher the price, the better insulating ability it has. Of course, price is also determined by the size and the type of material.
Promotional mugs, travel mugs, coffee mugs, water bottles, and vacuum mugs all share these common qualities, which make them so popular.
APPRECIATED by your customers, contacts, and employees.
USEFUL. Mugs are so useful, that you might consider them a necessity.
PERPETUAL. Coffee and travel mugs last forever, unless of course you break one. But how hard is it to break stainless steel, ceramic, or heavy plastic?
A PERMANENT GOODWILL GESTURE. Every recipient remembers who gave them the water bottle or vacuum mug. How could they forget, since your logo is permanently imprinted right on it?
Camo is Cool. The number of Camo-Lovers is constantly increasing. Even people who never go to the woods like the look and feel of owning a camo-imprinted item. This Muskoka Fall™ Vacuum Water Bottle, SV98SS, will fit right into your collection of camo personalized pocket knives, camo backpack, hat, and jacket, multi-tools, and Mag-Lites.
That’s what I love about promotional mugs, and I hope you do, too. The never-ending changes in design and materials keeps this area of promotional advertising alive.
When you order pens with your logo, and intend to pass them out to employees, customers, and trade show visitors, here are some important tactics. You should use these ideas to better promote your company.
Give a quality pen, not a cheap pen. A pen that doesn’t write, or breaks easily, will do you more harm than good.
Put your client’s name on the pen. He will appreciate it 10 times more than a pen with just your logo.
Order pens that utilize your own corporate colors. This keeps your image consistent.
Actually distribute your pens. Your advertising investment does you no good sitting in your drawer. You’d be surprised to hear some business owners say that they protect their pen supply because it cost them money.
Use personalized pens at trade shows to propagate your good will, company image, and corporate logo.
Use personalized pens when calling on prospects, to help make them become lifetime customers.
Give personalized pens to your employees to firm your relationship with them, and to strengthen your team.
Colors and More Colors
Writing instruments now come in a wide variety of colors. Your imprint colors can match the trim on the pens if you want. Your phone number can also be imprinted by itself, on the clip of some BIC pens. You can use your creativity to design a retractable pen or stick pen to reflect the tone of your company. If you need some help, just ask your promotional products distributor for ideas. They have the experience to develop what you are after.
Tips For Promoting Your Business With Personalised Pens:
At your trade show table, don’t just leave pens on your table and wait for prospects to pick one up, and expect the magic to start. Hold a few pens in your hand, and pass them out to people walking by. Now you are using the pen as an ice-breaker to start a conversation with a possible lifetime client.
Sales Calls: When you visit a prospect or client, always present them with a pen, or other promotional item. The average life of a business card is about 5 minutes. A good pen will last a lot longer, and promote good will, and is a useful instrument.
Employees: Don’t forget your employees. They can benefit from a sincere gift, like a pen from their boss. This will promote good will, and can be used to introduce a new department, or process. You can add a message on the pen, after your logo. You don’t need to wait till the yearly company picnic. A higher-priced gift pen can be personalized with the employee’s name, and given as a safety or service award.
Do you have more ideas? Please leave a comment here! Thanks.
Personalizing pocket knives is an art, because it’s not the same as using a color office printer and printing on a piece of white paper. Knives present a unique set of obstacles such as:
Color of the material
Type of material (wood, metal, bone, synthetic)
Irregular surface contour
Required durability of the imprint
These problems are not usually a direct concern of the customer unless his company logo has a lot of detail or requires a color imprint. Each logo imprinting request is handled one at a time. When our art department receives your logo, the artist looks at these questions:
Does the logo contain too much detail
Does the imprint contain text smaller than 6 point
Are the lines in the imprint thinner than 1 point
Is a color imprint required
These problems can be solved by our art department or yours. A complex logo can be simplified to eliminate the detail problem. Small text can either be eliminated or re-arranged somehow. Thin lines can be broadened. A black and white version can be made of your logo if needed.
Most pocket knives are laser engraved on the metal blade, metal handle, metal bolster, or the wooden handle. Laser engraving doesn’t offer color. However, laser engraving on stainless steel looks black or dark. Laser engraving on anodized aluminum handles looks white. And if doing this same method on a blackened metal blade or handle will look white.
Some knives can be pad printed on a handle in color, or screen printed on a metal surface.
Color added to laser engraving: Gold, white, silver, black, red, yellow, blue, or green.
Another imprinting option is Electro-etching, which looks dark on a stainless steel blade. This method of making personalized pocket knives is considered semi-permanent. It doesn’t go as deep into the metal as machine engraving and laser engraving. This leads to a final method of imprinting knives, which is machine engraving. This is like using the engraving machine that jewelers have to engrave your initials on a pendant. It is good for lettering only. It is permanent.
Most promotional items have their share of printing problems, but Pocketknives have a unique set of hurdles for the imprinter. That’s where Advantage-Advertising.com and Logo-Knives.com can use their experience to make your folding knife a cherished gift with your corporate logo.
If you are looking for some unique marketing tool that can actually push your brand out from its position of obscurity, promotional flashlights are just the thing for you. Marketing professionals are completely aware of the fact that no matter how much you use up on a dealer meet, trade show or other activities to build your brand-name, some other brand will always be there doing something better. The biggest question that advertising professionals face is that how to grab the attention and interest of the people.
It is an undeniable fact that people love accepting free gifts and companies know this very well. Most companies gift their company logo engraved free stuff like pens, key rings, notepads, calendars, etc.. It is a good marketing strategy but has limited effect on ones who receive these gifts are not long lasting and useful in the long run. Flashlights with your logo are the best gifts that can draw people to your brand and also create an image of your company. This is something that will remind them of your brand for a long time, as these high quality flashlights are very durable. Companies dealing in these remarkable flashlights put forth a myriad of options in these lights like:
Flashlight Combo Gift Sets
Small Pocket Flashlight
Mini Aluminum LED Flashlight
Rectangle LED Keylight
LED Laser Flashlight
2D & 3D LED Flashlight
This is a powerhouse way of promoting your business and at the same time is also quite a simple and inexpensive strategy. Advantage-Advertising.com deals in durable and stylish promotional flashlights for those who genuinely wish to see their brand name in the mind of their clients or business associates. They have fantastic designs and an extensive collection of these flashlights. Just get your logo engraved and make recipients delighted with this wonderful free gift and it can help you develop a long-term association with your clients.
Our 2015 promotional calendars have just been updated with their new pictures and pricing. Our regular customers may now see the new images on their computer screen. Save a bundle by planning ahead. Order today before the prices go up.